If you've been creating content for a while now you have probably asked yourself this question at some point in your journey “how do I make money as a creator”.
You have followers who watch, like and comment on your content, and maybe you've wondered how to give them more, or how to finally earn from the audience you've built. An event (virtual or in-person) can do both.
Why you should host an event
- You get to give your loyal followers more value. An event gives the people who already love your content a deeper, more personal experience with you.
- When promoting an event, you reach new audiences who want to attend and can eventually become a fan of your craft.
- It is becoming one of the fastest ways to earn money as a creator. So, if you've been looking for a way to monetise, paid tickets are one of the simplest places to start.
You don't need a big team or a complicated setup. Here's how to host in three simple steps.
Step 1: Pick one goal
Decide what your attendees will walk away with or able to do. For example:
- Recreate a particular recipe
- Edit a documentary
- Become better at interviews (or handling a particular situation)
If you can finish the sentence "By the end of this event, you'll be able to..." in a few words, you have your goal. Everything else, from the speakers to the price to the promotion, comes after.
Step 2: Line up speakers, then set your price
Decide who will be on the event with you. Guest speakers add credibility and bring their own audiences, but they also add cost. You might pay them or give them a token of appreciation, so settle this first and count it in your costs.
Then price the event based on time and value: how long it runs, and how much your attendees will gain from it. Pricing after you know your costs means you won't guess, and you won't undercharge for your work.
Step 3: Promote early with early-bird tickets
Open early-bird tickets on Felp and start promoting as soon as your date, speakers and price are ready. Early-bird pricing rewards the people who commit first and shows you early how many people are coming.
Then keep promoting, share it in your posts, stories and reels. Share speakers, posts counting down to the date, and remind people what they'll learn. Promoting your event also helps you reach a new audience, so you kill two birds with a stone.
How to reduce no-shows
People don't skip events because they don't care, most times they just forget.
Felp handles this for you. When someone gets a ticket, it goes straight to their WhatsApp, an app almost everyone already uses. Felp then sends reminders a day before the event and on the day of the event. You don't need to pay a community manager to chase people, because the reminders go out automatically.
Ready to host your first event?
Create your event for free at felp.ng/for-organizers
Still managing registrations manually?
Felp gives your attendees one place to register, pay and get their ticket — while you manage everything from one dashboard.
